From the Blog

Thoughts on technology, engineering, and creative projects.

Building a Smart IoT Paddle: From Concept to Reality

A deep dive into the hardware and software challenges of creating a Bluetooth-connected smart pickleball paddle with real-time impact analysis using an Arduino Nano.

July 10, 2025

IoTC++HardwareEngineering

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June 28, 2025

Microservices vs. Monolith: Lessons from Enterprise-Scale Applications

Exploring the trade-offs between microservices and monolithic architectures, with real-world examples from my work at Optum and Macmillan Learning.

ArchitectureBackendAWSNode.js

June 15, 2025

How We Achieved 6 Million Views: A D2C Marketing Case Study

The strategies behind the viral marketing campaigns for Rift Pickleball, from content creation and A/B testing to influencer outreach and community building.

MarketingE-commerceSocial Media

May 30, 2025

Optimizing Database Queries with Drizzle ORM and Prisma

A technical comparison of modern ORMs. Learn how we used Drizzle ORM to optimize performance for large-scale transactions in a financial platform.

DatabaseORMTypeScriptPerformance